Private University

A small private university wanted to improve the experience students and prospective students had with its digital presence — increasing engagement among current students while making the admissions process more accessible for prospective ones.

Highdive mapped the student journey across both audiences, identifying where the site was serving one group at the expense of the other, and where calls to action were unclear or buried. Research included interviews with current students, prospective students, faculty, and staff to ensure recommendations reflected how each group actually used the site — not how administrators assumed they did.